Always ahead of the curve, Sony needed an experience to explain a new technology hitting the market - HDTV. What hit the web was a fully interactive primer with Peyton Manning (NFL) and Ryan Newman (NASCAR) to talk to folks in a simple way about a potentially complicated experience. Integrating with 4 separate agencies in 10 countries, we drove several campaign efforts, including Broadcast, Print and Promotions. JJ's tenure with Sony resulted in over 30 successful projects ranging from groundbreaking interactive to pure brand.