Sony Bloggie

The Sony Bloggie is a flip camera targeted towards the youngeraudiences, ages 18-25, to capture those candid, insignificantmoments. This page is a microsite that lives within the SonyStyleframework. The challenge of the project was to incorporate the look andfeel of the SonyStyle Japan site, and have it work for the U.S. site.The Japan site uses a lot of white space while the U.S. site is mostlydark. As a result, we created an interactive 3D cube to showcase thedifferent bloggie styles on a light background. Tiles are placed onfour different sides of the 3D cube, to display the features of thecamera. The Tiles on the cube include product shots, video clips, stillimages, and social networking logos to feature the usages of thecameras. These are the features that appeal towards our targetaudience.  I was involved in brainstorming initial concepts to artdirecting development for this project. I was able to work closely withthe flash developer and also edit deploy files to finalize and polishthe final product.
Sony Bloggie
Published:

Sony Bloggie

The Sony Bloggie is a flip camera targeted towards the younger audiences, ages 18-25, to capture those candid, ‘insignificant’ moments.

Published:

Creative Fields