WEGA TV launch in Africa
Bee - 30"
The first piece of information we received about this project, was that the
target audience in our African markets are still migrating from black
& white to color TVs.
"A picture that could fool you because it
looks so real" might sound like a message from the 80s to us, but it was
spot-on where it was aired.
The client over there didn't have enough
money for production, so i ended up directing the commercial.
funny thing is that the $ 40k we spent on producing this commercial was
still higher than the media money spent on airing it :)