Sony Action Cam Website
Parallax website design for the launch of Sony’s Action Cam
Client: Sony | 2012
We were tasked to design a platform for the launch of Sony Action Cam in Singapore to showcase all the features that allows people to learn more and pre-order the camera.
Just like the product benefit that’s meant to capture high speed and motion-packed sports, the website is designed to showcase motion-packed scrolling too. With parallax effect - as users scroll down a webpage and learn about the product benefits, the action cam rotates creating a faux 3D effect. Different layers of content ond backgrounds move at different speeds too creating dynamic experience for the viewers just like the product itself.
