Try it, love it, Keep it
Sonos wanted to convince prospects by letting them "test-drive" a PLAY:3 for 60 days. No strings attached, if you're not convinced, you just return the product and get your money back.
Our challenge was to mould this into a European campaign. Which we did.
And pleased Sonos so much, they decided it should be a US campaign as well.
PREMIS:
Test PLAY:3 for yourself
PROMISE:
60 days money-back guarantee
60 days free spotify premium
Free Bridge
CONCEPT:
"Music Test Dummies"
Sit back, relax and listen to the music.
Mood
The campaign image
8 Languages, 12 European countries + the US
Promotional items
Brochure + Box
Your personal air guitar pick
Posters
Product Ear
Warning sign pyramid
Shipping box
Warning Tape
Floormat
Emails, (animated) banners, social media
What Stores did with it...
