Music Intelligence Solutions was in need of a identity for their new online radio service called SonicSeeds. They chose Focus Lab to create a branding package that would distinguish them from the competition and drive new listeners to join the service.
For this brand, we chose to create a visual identity that represents the complex algorithms that drive their technology, while incorporating an aged, vintage aesthetic that evokes music’s rich history. This unique approach serves to separate SonicSeeds from the glossy, tech-centered designs common among their competitors. The color, typography and retro atom mark all work as a cohesive unit resulting in a strong and distinct visual foundation for the brand.