A complete identity design for the concept museum Sold, which showcases commercial art in true context, and Out, the museum's store. Completed for the Corcoran College of Art + Design, Fall 2012.
Graphic design is successful when form and function meet. Design is not fine art; things are not made purely for their aesthetic beauty, but for a combination of beauty and function. Whether a branding campaign or an innovative new office chair, we all use design every day, yet very few of us are able to see the ins and outs of the design industry.
The Museum of Commercial Art is an international design museum that serves to educate and inform the general public, as well as the design community, about the design industry. The museum will curate standout examples of design and present these pieces to the public with a focus on the purpose of the design, the way it was bought and sold, and how it is in use today.
The museum requires a delicate yet strong identity to be seen adjacent to the most innovative and successful designs of our time while not overpowering the pieces.
The logo is set in a tall sans-serif font with the museum’s title at right, aligned with a grounding square. The shape is balanced yet not symmetric, bold but not dark.