Sober Industries's profile

Solar Weekend Festival 2012

For This years Solar Weekend Festival we went all out!
We had the chance to be part of Solar's characteristic center piece. So the stakes were high.
Create our own festival within the festival... Sober developed an all-encompassing concept. Including Stage design, line-up, smaller creative projects, video mapped vj-show and the total production of the project.
After last years clean pyramid design, we wanted to get more of the Solar Weekend Festival feel into this years project and work more with waste materials. In the weeks before the festival we designed and worked out several artworks which had to be the center pieces of the design. For the rest we took a lot of scrap materials to the site and worked our magic.
Inside the structure we created several small spaces in which the smaller projects housed. The 'Handjob' girls gave away free hand massages. Igor's Sailor bar was an Russian sailors inspired, illegal vodka bar, we had our own merchandise shop and the Tegendraads embroidery counter.
We want to thank everybody involved in this project and everybody who partied with us!

sober-industries.com

SOBER x SOLAR

Basto Elbers - Art direction
Tim Boin - Art direction

Sjoerd Post - Music Manager
Timo v Muiswinkel - Music assistant

Daniel Bruning - Film, Edit, Animation director
Charlotte Bruning - Photography, Video
Michelle van Dijk - Photography, Video

Tjerk Thuis - Site crew
Jelle van der Jagt - Site crew
Mike Schaap - Site crew
Rowan Putten - Site crew
Rocky Grullon - Site crew

Haumen Yu - Veejay

Willem Evers - Logistics

ARTWORK
Miel Krutzman - Codex Inferno
Daniel Oosterman - Codex Inferno
Koen Harmsma - Bier en Brood

ADDITIONAL CREATIVES
Tim van Dongen - Igor’s Sailor bar
Ivan Kraanen - Igor’s Sailor bar
Dimitri Roozendaal - Igor’s Sailor bar
Myrthe Remeeus - Handjobs
Nina van Veen- Handjobs
Solar Weekend Festival 2012
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Solar Weekend Festival 2012

Stage Design + Hosting @ Solar Weekend Festival 2012

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