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Solaie Sunscreen

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  • Solaie Sunscreen
    Identity System
  • As part of a branding project, I had to come up with an idea for a fictional product/company and design a logo, letterhead, envelope, and business card. The product I created was Solaie, a premier sunscreen that targets women 18-30. For the logo, I designed a simple yet elegant flower to represent the femininity of the product and would appeal to my target audience. I also used a hot pink color to attract attention to women ages 18-30.