This package was designed with a requirement being that it had to transform into something the buyer would want to keep after all of the product was used. This product switches from being a box of cotton makeup removal pads to a makeup stand or holder. All one has to do it take apart the box and reassemble it inside out then pop out the perforated holes. There are different sized holes to fit different sized brushes and tools. The color palette and design were chosen to attract women.