Private Dental Center
Visual ID of a Private Dental Center. Design included: branding, logo, code book, print design, web layout.
The first stage of design process was re-naming the dental clinic that has already existed on market. The previous name, „Silesia” was not good in terms of promotion development and competition strategy. The design goal, was creation of a positive image that would correspond to the name of the enterprise but also would not associate to the company profile directly. All decisions made, were based on competition research.