“Sofia Breathes” is one of the biggest cultural events in Sofia. The street festival ‘s main aim is to stop the traffic on certain main street… Read More
“Sofia Breathes” is one of the biggest cultural events in Sofia. The street festival ‘s main aim is to stop the traffic on certain main streets in the city for its duration and thus transforming them into platforms for variety of cultural activities. The multiplicity of events varies from music and dance, fine and applied arts to poetry and literature. The visual identity of the festival derives from its name. In this event the name Sofia is used in the context of its streets. The street concept is then given a pictographic level of representation leading to the choice of the main typeface for the identity.
The main typeface is then rethought through the principle of the breathing process including inhalation and exhalation (expansion and contraction). This leads to the creation of a secondary typeface coming out of the main one which complements it. Both the typefaces (expanded and contracted) construct the festival’s dynamic identity. Read Less