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  • Sodic
    Corporate Identity
  • Sodic developments was moving into a very competitive market in Egypt. They were facing a brand equity issue since their identity didnt stand for specific values nor the logo was iconic enough to induce certain loyalty towards the brand.
    So before starting on the logo, a study was undergone to find out what the brand stands for and what are it's core values fron which we can build a strong and long lasting brand.
    So the concept of the logo came based on the company values and brand essence.