“Looking for Sam” is created to sensitize people on a social issue which is not often considered by social campaigns. So this poster shows the difficulty to find a child in the world and offers the opportunity to reflect on a problem currently diffused.
Many children disappear every day in the world, several of them come back home, others will never be found . The visual consists of lettering; many names create the world map. The poster takes the viewer to interact and look for sam., but find him is very difficult, almost impossible.