Social SME is an online realtime strategy game, created as an advergame for Turkey's one of the biggest banks, Akbank. The goal of the game is to start a new company from scratch, buy production machines, enhance your factory building with various departments & decorations and finish 19 levels with highest experience points.
The game's target audience are SME's (Small & Medium Enterprises) and white collar people.
The game contains highly detailed money management system, lifelike commercial situations and a consistent game scenario to help players feel the challenge and excitement for 19 levels.
It has also a very unique feature of playing co-op with your rivals to level up faster. You can hire another player (company owner) as a "consultant", make a contract to give a monthly wage plus xp, and in return, boost your production at the rate of the player's own company performance score.
The illustrations and game design have a slightly futuristic concept with a hint of retro feeling. Since there are lots of numbers and statistical data everywhere, user interface design is based on infographic elements, clearly visible large numbers, high contrast combination of b&w tones and bright red for the highlighted elements.
The overall design concept was made to attract SME people while requiring minimum adaptation time for casual players.