Social Media Week is a leading media platform & worldwide event with local presence across five continents.
OMD were conducting a series of seminars as part of the event & briefed Superfried to develop a suitable new identity. It was important that the final result had a sense of motion to represent the continually evolving nature of the subject matter.
After investigating various methods to represent movement with the logo it was clear they were looking a bit obvious. With this in mind, a new continuous flow approach was adopted, conveying the idea of connection which was also apt for the event. With the logo signed off it was time to look at the signage. With a lack of clear walls it was proposed that we investigate the use of floor graphics. This was the prefect opportunity to let the identity do all of the work directing attendees from the entrance straight through to their seat in one fluid, continuous motion.