The issue with society I was trying to bring to light within this concept was gun control. Gun control is an active social awareness but can also be under the radar as it's not something that is too widespread like most social issues. The idea was to create a more attention-grabbing image for an everyday passer-by. The image of a gun being held is raised by the deep, blood-red overlay to really stand out against posters that may be set next to it. Listed is a 2006 overview of gun killings, with the USA brought to attention.