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SoapUp Identity

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  • Branding and packaging for a friend's project - a simple yet brilliant idea, a bar of soap suspended by a steel wire loop that can be hung from a faucet or an apposite hanger. SoapUp® is always at hand, remains dry, lasts longer and once the soap is consumed, it can easily be replaced. It is available in a number of colors.
    The graphics follow the object's main values - it is simple, clear and playful. 
    SoapUp® is a patented design by Marisa Zenone.
    Hangers designed by Marco Croci.
  • Trademark slogan.
  • Primary product promotional image.
  • SoapUp suspended from either the faucet or an apposite hanger.
  • Illustrations of product & accessories with color palette.
  • Informational brochure.
  • Price list for resellers.