Soap & Glory was founded on a notion that one should not have to spend an arm and leg in order to moisturize herself. The objective of this project was to design a new identity, packaging system, stationery set and a catalogue for Soap & Glory that follows their mission of being a company that is fresh, fabulous and affordable.
The new identity will consist of a newly designed logo, complete with a logotype and logo.
A new stationery system was designed with the new branding and complementary illustrations. The illustration style was chosen to represent the aspirations of younger women in the preteen age category. Other complementing illustrations include basic line drawings to contrast the intricate details of the iconic figures.