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So Popular "Come as You are" 2010

  • So Popular 2010 starring Ash Stymest & Luisa
    ... a reversed "Blow-Up" scenario
  • I recently had the opportunity to collaborate with Daniel Blechman of berlin based menswear label So Popular for his lookbook for 2010. Early on in the process A.D. Marek Polewski / Floor5 briefed me with a few key words and images and among those were of course Antonionis legendary "Blow Up" which we decided to do in reverse...
    I believe that sometimes You need to take a step back and let people do their job and this was such an occation. My job basically consisted of setting the stage for the "actors" to do their thing...
    Ash Stymest / Select is one of the top guys at the moment (with more than 17.000 fans on Facebook !!!) and Luisa / Viva is a rising girl with impossibly long legs...
    Enzo Laera / Ballsaal did the the beautiful hair & make-up.
    ... more at my blog: 10horses and my website: perzennstrom.com