So Koi reflects current trends in San Francisco’s mobile food services. Offering gourmet meals to the community, this food truck uses sustainable practices, such as: solar energy, vegetable oil fuel and organic food. The identity embraces the playfulness of an eatery on wheels with bold colors and vivid imagery. So Koi’s marketing strategy promotes accessibility to its consumers in a wide variety of mediums, including: brand collateral, environmental design, and social networking web sites. Read Less