Snicket Snaps Cereal is the perfect way to help kids feel more independent. The purpose of this box's spout design is to eliminate the hassle of the bag inside most cereal boxes and to make cereal easier to pour for smaller children. The pour spout "snaps" when shut so children know they have successfully closed the cereal box. This "snap" also ensures that the air-tight seal will keep your child's cereal fresher longer.
Snicket is a squirrel character developed to appeal to both children and their parents. Snicket makes the cereal more fun for kids while it's retro-clean design also entices parents to want to buy it and put it on their shelves at home.