Snap & Sleep
Logo and graphics
Art Direction: Sara Marie Hødnebø & Caroline Ekrem
Graphic Design: Marius Holtmon
Challenge: People are afraid to travel to Japan. That is why it is more important than ever, to show them that others are visiting Japan, that its safe and remind them of that Japan still is an exiting destination.
Social proof is an important factor in consumer behaviour, simply enough: we follow those we like and do the things they do. If someone you like or know recommends something it´s way more effective than a normal ad.
Japan has not lost their tourism, but it has drastically decreased. We have to get the people who are travelling to Japan (and among them, those who are influencers on social media) to share their experience of Japan.