Snälleröds was established in 1901, but fell in to oblivion until Eric Berntson re-launched the brand with a series of organic liquor products. Our mission was to establish the history of Snälleröds with a distinct brand platform and also: invent equally eco-friendly design solutions.
The history of Snälleröds is apparent in every aspect of its design and communication with the tagline “A true story” and visual solutions always telling that very story. The packaging design, in some cases, is the first ever of its kind; everything being totally environmentally friendly.
Snälleröds has received a lot of extremely positive media attention. The innovative packaging design and the appealing gift packages has been as important for the buzz as the actual products.