Data captured during a series of phone and in-person interviews. Used to help shape and formulate personas.

1 of 4 personas developed from 40+ interviews. Personas are used to help develop products and features with our users in mind.

Testing a prototype with a potential employer - while in his place of business.

Tools like ClickTale and Omniture give us insight into where users are clicking. In addition to analyzing page flow and drop off rates.

Sample report using Visual Website Optimizer to A/B test various self sign-up offers.