My brief was to create a new brand identity that would bring to life the unique product proposition, engage consumers and differentiate the range from the broader competition. I wanted to create a brand with real personality and to provoke a reaction with a pack design that was really arresting on shelf, an effect enhanced with range blocking. The illustrated scene integrates all modern city as a small village. In order to capture the essence of “glocal city”, this in-store brand of snacks was named Snack Village. The sense of community is reinforced with the use of original illustration and various snack images.
