People today are distanced from the food they eat. Physically, food are produced from far away, and this physical distance leads to emotional disconnection with food. Although recently the awarness of healthy diet had been raised. the information of food is still short of comparison and visualization, and most of the time it confuses and overwhelms consumers. The numbers of calories and percentage tells the universal fact but hard to be associated with personal life. In my opinion, It is important to offer the audience not only a guideline of healthy diet but a mind set. Therefore I purpose Snack Smart.
Snack Smart is a mobile App functions as a self-help device by offering a list of healthier alternatives to satisfy foo cravings. According to Dr. Colleen Huber, NMD's research, when people crave for specific food, it means our body needs specific substance. And there is usually a better and healthier alternative that can curb the craving and satisfy the need. Snack Smart is based on her research, categorizing normal craving and poviding healthier choices.