Senoble’s division Zvolensky wanted new brand of creamy yogurts to look different than classic yogurts, but still elegant. Benefits of this brand are rare flavours and two color look with transparent plastic cup.
The most important for developing concept was the word “cream” (“smotana” in Slovak). This word in its variations is used in the name of brand Smotanko and also on package as main theme. Flavours are easy to distinguish, because every flavour has own basic colour, colour of flavour river on cream and pictograms. In a short while, after introducing Smotanko on market, it has become very popular.