Smoove - Volkswagen for Chinese metropoles Making more of less
In Chinese metropols like Beijing or Guangzhou the future development of the car market is not predictable. A small, friendly, economic yet iconic car, which focuses on the only child of typical uprising families, should provide a solid offering for the fuzzy future.
Concept poster explaining the main difficulty for the success of small cars in China, the prestige thinking.
I created a 3D tape as a base for further detailing and a CAD-Surface model in Class A quality, modelled with ICEM Surf.
A milled and lacquered 1:4 modell presents the result of the project.
The iconic design features circle windows which show and protect the only child of the family at the same time.
Creation and print of a poster for design concept presentation at Volkswagen Design, 4.5 m width