Smile.co.uk was launched in 1999 as the UK's first full internet bank. Shown here is a pitch concept for an outdoor advertising campaign which uses a well-known saying as a wordplay on the bank's name.
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Smile.co.uk outdoor advertising campaign
Smile.co.uk outdoor advertising campaign
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Smile.co.uk outdoor advertising campaign
Advertising concept for the UK's first full internet bank launched by the Co-operative in 1999.
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