A new approach to Smarties platform "color your imagination". This campaign is inspired by the fact that people and especially kids always have favorite colors when it comes to candy. While learning the basic color combination, Kid's versatile imagination allows them to play more with smarties and change things around them.
The green grass turns blue when Billy eats the yellow ones, while pink Flamingoes turn white because Chloe prefers the pink. And orange Pumpkins turn yellow when Jack eats all the red smarties.
(Concept, art direction, and illustrations.)