Laura Frizzo's profile

SmartGown Product Launch Brochure

SmartGown Product Launch Brochure
for Allegiance Healthcare

A fun way to demonstrate how this surgical gown is smart, cool and tough
Doctors wear surgical gowns for hours at a time. Complaints of gowns that tear, endanger their sterile environment and their personal safety are common. Not to mention dealing with the amount of uncomfortable heat that gets trapped under the gown during those hours under the surgery lights. SmartGown is the answer. It's SMART: it can detect when the body temperature is rising...it's COOL: it is made of a breathable fabric which cools as you work...it's TOUGH: it's made with a quality impervious layer that protects you and your patients.

Also created: Logo design, advertising, direct mail, illustrations

MY ROLE: Strategy, Art Direction, Design, Photo-shoot Direction
Wrap binding with grommets holds a cover with circle die cuts that has the actual surgical gown material to touch.
SmartGown Product Launch Brochure
Published:

SmartGown Product Launch Brochure

SmartGown Product Launch Brochure

Published: