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Smart Facelift China 'Catch me if you can'

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  • Smart 'Catch me if you can' featuring Kobe Bryant and Mala the elephant
    Created as part of a fully integrated 'facelift' launch of the smart car in China.
    Client: Mercedes-Benz China
    Agency: BBDO Beijing
    Creative Director: Matt Phillips
    Strategy: Tim Evill
    Director: Tarsem
    Production: Radical Media
    Producer: Tommy Turtle
    Photography: Rene Staud Studios - Patrick Staud, Pascal Staud