- Smart Car
- Introduce a new car to the Bay Area made for the city.
In focus groups and dealership interviews, I discovered that the primary feature was its small size and ease of parking. This campaign illustrates the functionality of the car with unique visual format utilizing paintings and photographs.
Along with that, I created a 2-day s cavenger hunt to get people to the dealership to test drive. It will give them a unique driving experience and demonstrate how easy this car navigates the city.