With city populations on the rise, living spaces have become increasingly limited. IKEA believes that no matter how cramped your space, there’s always a solution.
To demonstrate this, we built an entire IKEA store in a 10.5cm x 8.8cm web banner.
We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites.
As with our full size stores, shoppers were able to browse by department and buy all of the featured products.
Check out the smallest IKEA store in the World here:
Cannes - Silver Cyber Lion
D&AD - Pencil Slice Design & Pencil Slice for Digital
One Show - Silver Pencil in Digital
Clio Awards - Silver & Bronze
London International - Bronze
Dubai LYNX - Silver