Chapman Tripp Seasonal Greetings E-Card
The challenge for this project was to develop a unique seasonal greetings card that carried both a New Zealand and festive sentiment without the usual clichés. The concept behind the piece was to focus on the small gestures of generosity and good-will that people tend to extend to one another, especially at this time of the year. Visually, the direction of the illustration is intended to capture both a sense of sophistication and elegance, as well as delicate handcraft. The paper hand-cut nature of the artwork instills a more personal and tangible feel to the final product.