- Allergy's Book of PosesThe idea is based on a simple true insight, which is when you got allergy it is impossible to sleep normally, you will keep dancing in bed all night forming all kinds of weird shapes with your body because of itching. So we spoofed on that insight, and we created the art of sleeping with allergy, an art that need a lot of practice.
Credits...Agency: Memac Ogilvy - EgyptCreative: Michael Habib, Khaled Sherbiny, Bassem FahmyArt Director: Michael HabibCopy Writer: Khaled El SherbinyPhotographer: Ahmed OthmanIllustrator: RyaadProduction: Tamer FouadRetoucher: Hany AtefClient Service: Noha Rashid, Mohsin Farid
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- The Booklet
The idea of the poses was quite interesting, the client loved expanding it to a small booklet to be placed at pharmacies and at clinics for people to engage and laugh on the allergy's effect. The booklet shows many poses for people sleeping with allergy with a description on how to achieve such a pose!