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Skye Beitler Weather Image Reel

  • WMAR WeatheRate Accuracy

    We've all been independently tracked, and ABC2 has the most accurate forecast. I used a series of informal interviews and a clean graphic look to acknowledge the honor without coming off as self serving.

    The research-driven purpose of these spots was to reinforce the "Most Powerful" and "Most Accurate" weather position. But my purpose was to showcase our meteorologists as hard workers who have a passion for their jobs. Striking a balance between being human and being practical, that was the challenge for these spots.
  • WILX - Weather Coverage You Can Count On

    This was a small market station's first committed push into true image promotion. With the help of some very talented local film makers we were able to get a very professional look at a low budget. Soon after these spots aired our station took over the number 1 spot in the market and hasn't looked back since. We were awarded Station of the Year (Promotions) by the Michigan Association of Broadcasters for this campaign.