WMAR WeatheRate Accuracy
We've all been independently tracked, and ABC2 has the most accurate forecast. I used a series of informal interviews and a clean graphic look to acknowledge the honor without coming off as self serving.
The research-driven purpose of these spots was to reinforce the "Most Powerful" and "Most Accurate" weather position. But my purpose was to showcase our meteorologists as hard workers who have a passion for their jobs. Striking a balance between being human and being practical, that was the challenge for these spots.