SkyWest Airlines is an American regional airline headquartered in Utah. A reworking of their logo, stationery system and supplemental visuals with a fresh concept consistently unites their entire external identity under one, vibrant corporate brand. The image of the arch celebrates SkyWest’s western identity and heritage. The bold color palette reflects the vibrant colors created at sunset in the canyons of Utah. The typography diverges from typical airline branding to create a playful and contemporary presentation.