Sky - Tg 24
- Sky - Tg 24
Sky tg 24's editorial line has always been based on objectivity.
It challenges us to reflect on whether our opinions are really ours or are imposed by the media.
This is the concept the campaign is based on: a series of people expressing an opinion
that is very evidently not their own.
Art Director: Massimo Verrone # Copywriter: Mario Esposito # Agency: 1861united milan #
Photographer: Jacopo Benassi # Post producer: Germano Finco
* Shortlist Epica Award / Print
Translation: Dow Jones will rise in the next quarter.
Claim: When you have an opinion, are you sure it’s yours?
Translation: If you’re not on Facebook you don’t exist.
Claim: When you have an opinion, are you sure it’s yours?
Translation: Football is nothing more than a big business.
Claim: When you have an opinion, are you sure it’s yours?
Translation: Women should stay home and raise kids.
Claim: When you have an opinion, are you sure it’s yours?







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