Sky Rat is the shop that offers urban wear that would be attractive to teenagers and young adults mostly.
The collection is original and contemporary but sophisticated at the same time, therefore the logo
had to express those characteristics.
In urban language, “sky rat” means pigeon, vermit of the sky. The perception of the birds is negative amongst people and I wanted to withhold from it, focusing on positive aspects of them. First of all, pigeons adapted well to most habitats on earth, from busy cities to barren deserts. They are very competitive and feed
on anything that is available. In urban landscapes they common on streets and building roofs. Observation
of their gatherings gave me an idea of logotype -the word “sky” being a block on which word “rat” is sprayed
on in a graffitti style.