Sky Cinema asked us to develop a new ident for Christmas period. The request was to create a product full of atmosphere taken by collective mind. Film industry has always been caring about this theme, so we were glad to reproduce in a graphic solution the fantastic Santa Claus’ world. It was a good opportunity to immerse our agency in a Christmas mood.
The ident development was thought and was designed referring to family environment, but in a new energetic way. It was important for us to create an innovative graphic work that evokes feelings traditional. We wanted to represent the scene using shiny elements along the journey of Santa Claus’ letters. Light, color and fluid images brings the audience in this special atmosphere.
Client: Sky Italia
Agency: Angelsign Studio