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Skoal Giveaway Direct Mail

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  • Skoal Giveaway Direct Mail

  • This Skoal direct mail promotion was for a free giveaway to consumers thanking them for their loyalty to the brand.  The piece was tied to an online promotion where a lottery determined the color of the "mud jug" they would receive.  The direct mail piece highlighted the giveaway as a gift from Skoal, and used a slider format to reveal the colors.