“Experience the Rainbow” defines the Skittles® brand presence in the digital landscape. Our plan to reach the brand’s core audience takes a holistic approach, engaging the Skittles brand fans across multiple touch points. Skittles.com is driven by a never-ending stream of content, the Skittles Facebook fan page creates an environment optimal for conversing or exploring the brand, and its Twitter presence celebrates the Rainbow as well as those who share a passion for what it represents.