Skintimate Print Campaign
Practice of Nets, Locks, and Erasers
Based on the book by SCAD professor Sean Trapani, Nets, Locks, and Erasers: The Only Three Things People Ever Really Buy. An exercise to practice how a product can be considered a net, lock, and an eraser, depending on the angle you use to advertise it. Each ad is one of these (Net, Lock, and Eraser, respectively).

Check out the book to see what I mean! ;]
Skintimate Legs
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Skintimate Legs

Skintimate Shave Gel print campaign featuring legs

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