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Skee American Whiskey Cocktails Branding / Packaging

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  • Skee Whiskey Cocktails
    JKR competition brief: 1930s inspired cocktails
  • American whiskey cocktails inspired by 1930s

    “Create an accessible, desirable andrelevant brand and packaging for a pre-mixed cocktails range reminiscent of 1930sAmerica.” 

    The brand name is derived from 1930s jazzslang. “Jorum of skee”, meaning ‘shot ofhard liquor’ or, in particular, whiskey. Skee isa collection of American whiskey cocktails,designed to bring a taste of the past andcomplexity of bartending to the home. Targeted at both men and women.

  • Skee cocktails in situ
  • Snippet of custom type development
  • Snippets of the brand and packaging development.
  • Front labels
  • Printed labels, sizing tester
  • Back of bottles
  • Competition brief as part of a module brief during graphic design degree at Nottingham Trent University 2012.
  • Front of bottles