See the 'Making Of' video here
Skechers Men's USA broadcast commercial running on national television networks in 2011-2012. You'll see the spot on any major sports broadcast (NFL, NHL, MLB) on NBC, ESPN, FOX, etc.
Since airing this spot began, the Men's USA products featured here took over as the top 8 best selling shoes in Skechers collections. We were pretty excited about that kind of impact!
We shot on a RED Epic mounted to a mini technocrane on location in Hollywood, October 2011. During pre-pro, we scouted the location fairly extensively, mapping out the floor plan and creating a detail shot plan and matching storyboards. This production preparation helped us move very quickly and efficiently during a very stressful shoot (where several major problems arose). It's always good to be over-prepared.
We had about 25 shots and 30-40 cast and crew on-set. Lots of wardrobe, makeup, etc to coordinate, but 1st AD Nick Erickson and the H&M crew did an amazing job of wrangling everyone.
We also did some extensive post production, including one very tedious task of removing the side-stitch from a pair of jeans worn in several of the shots.
Director: Job Hall
Producers: Job Hall, Mike Medby
DP: Greg Ephraim
Editor: Job Hall
Color: Tashi Trieu
Motion fx: Nate Whitson, Job Hall
Storyboard Artist: John Vance
Kyle Smigielski, Alden Corinna, Rachel Barnes, Steve Vanda, Giglianne Braga, Ligia Rodrigues, Rob Gregg, Brian Nagel, Keith Powers, Jordan Alexander, Jessica Chow