Fictional skateboard design from a company that we created. The initial project was to create a skateboard company tailored to a specific audience. After creating the identity (shown below) we were then assigned to create a skateboard that supports our intended audience.
Dignitas Skateboards is a high class skateboard company. Appealing to males in their early to mid 20’s. Dignitas’s goal is to introduce a more formal way of skateboarding to an age group that may feel that traditional skate wear is too “young” for them. Dignitas produts allow you to be proud of the sport that you love, while wearing appropriate attire for everyday use. It’s a higher class attitude brought to a sport that is usually looked at for being rebellious or dirty. Dignitas is changing that.
Dignitas’s first board design features an ostrich wearing a tie. The whole concept behind the ostrich idea is to show a wild animal in formal atire. Skateboarding is usually considered a “punk” sport. Skateboarding is an extreme sport, no matter what. The ostrich is supposed to convey the idea of a wild person wearing nice clothes. Dignitas wants to emphasize that you can still skateboard and wear nice clothes while doing it. The initial plan was to have to multiple animals wearing suits, but I stuck with an ostrich for my first board design.