- Sjoa Rafting
Commercial work, April 2011
- A friend of mine asked me if I could do a job for his father's company, Sjoa Rafting AS, a company that gives people experiences related to nature, wildlife and extreme sports. Sjoa is one of the worlds most famous rivers for rafting and kayak, and this company is the one that has been there the longest and offers great experiences. As I also have tried rafting with them, and know the company quite well, I thought it was a cool job to do.
Sjoa Rafting AS have many guests that comes back each year, and this is because they deliver a good service, not only with a focus on the product, but on the whole experience - from the arrival to leaving the camp. They have created a great camp by the river, with old traditional wooden buildings and wildlife accommodation in lavvo's.
Together we decided to focus on creating a visual profile and a website that shows nature, extreme experiences and the fun & cool culture that surrounds the rafting environment. We wanted to show pieces of the traditional handcraft that exists in the Heidal valley, in a brave and cool way, something you especially can see on the use of patterns. The two main sources of inspiration was the visual profile of Sweet Protection and the visual profile and branding of the norwegian town Voss.
- Inspiration & processThe first picture shows "work in progress": When I was sketching on the logo, I tried to find out how water and materials from nature works as typography. These water-experiments are the fundaments of the logo-S. The second picture shows some of the inspirational sources to the communicational aspects of the visual profile, and the third picture shows visual inspiration to the logo and the typography.