The city of Siracusa, Italy, held a competition to brand itself with the hopes of attracting a greater tourism population. The provided identity was a typographic treatment that created a messaging system, and a tiled design element that could be modified and uploaded by the general public. The identity is interactive and ultimately created by the community it reflects. , in Italian, means . By highlighting in , the statement "Siracusa knows to..." is created. What does Siracusa know? Just add a verb! The identity is easily recognizable and conducive to signage, environmental application, and animation sequences.